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Anheuser-Busch

October 9, 2008

The demotion of August A Busch IV from the executive committee of beer giant Anheuser-Busch has been confirmed with the promotion of David Peacock at the newly-formed Anheuser-Busch InBev behemoth.

The demotion of August A Busch IV from the executive committee of beer giant Anheuser-Busch has been confirmed with the promotion of David Peacock at the newly-formed Anheuser-Busch InBev behemoth.

Peacock, who served as vice president of marketing under Busch IV, becomes the new president and will manage all US operations for the combined company, which is awaiting the approval of Anheuser-Busch shareholders on 12 November.

October 1, 2008

The first hurdle of InBev’s takeover of US rival Anheuser-Busch has been cleared.

The first hurdle of InBev's takeover of US rival Anheuser-Busch has been cleared.

InBev shareholders voted overwhelmingly in favour of the acquisition of all Anheuser-Busch shares for $70 each at the Belgian-based company's extraordinary general meeting held today.

They also approved the name change of InBev to Anheuser-Busch InBev and the appointment of president and CEO August A Busch IV as a director of the new company.

July 14, 2008

Anheuser-Busch has agreed to the latest takeover bid from Belgium-based InBev, ending the month-long standoff between the two companies.

Anheuser-Busch has agreed to the latest takeover bid from Belgium-based InBev, ending the month-long standoff between the two companies.

The sweetened deal of $70 per share, is up $5 from the original unsolicited bid and puts a 27% premium on Anheuser's October 2002 record-high stock price. The total value of the deal is $52 billion.

The combined company, which will be called Anheuser-Busch InBev, will create the global leader in the beer industry and one of the world's top five consumer products companies.

July 3, 2008

Drinks giant InBev has issued a response following fellow family-owned Anheuser-Busch’s rejection of it’s $65 per share takeover bid.

InBev has issued a response following fellow family-owned brewer Anheuser-Busch's rejection of it's $65 per share takeover bid. The Belgian firm believes the offer is fair and "remains committed to its proposal to create the world's leading beer company."

June 11, 2008

Family-run brewer Anheuser-Busch has announced that it has received an unsolicited, non-binding proposal from Europe-based rival InBev to acquire all of the company’s outstanding shares for $65 per share in cash.

Family-run brewer Anheuser-Busch has announced that it has received an unsolicited, non-binding proposal from Europe-based rival InBev to acquire all of the company’s outstanding shares for $65 per share in cash.

The US company has said that its board of directors will “evaluate the proposal carefully and in the context of all relevant factors, including Anheuser-Busch's  long-term strategic plan.” The company said the board expects to make a decision on the bid, which includes $40 billion in debt, “in due course.”

May 1, 2007

Brand content may seem like nothing new – after all, contract publishing has been around for ages. But it has a new life in video via broadband connections. Meg Carter explains how some family businesses are using this tool to uniquely market themselves

Meg Carter is a freelance journalist based in the UK.

Earlier this year, Budweiser, the lager brand owned by family-run brewing giant Anheuser-Busch, launched its own TV network. Bud TV is a family of entertainment channels distributing a mix of music, comedy, sport and celebrity interviews – all of which have been originally produced for or acquired by Anheuser-Busch. It is the most ambitious example to date of a new form of marketing communications fast attracting attention in boardrooms worldwide: brand content.

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