Imagine you are the fantastically wealthy owner of a vast South Korean conglomerate with a young daughter who doesn’t know what she wants to do with her life. She needs a hobby. What do you do? Give her a bakery, of course. Sounds harmless? Not so.
Early in 2012 there was a vast public blowback against the swanky bakeries owned by the daughters of South Korean moguls, which were accused of putting traditional small Korean bun-sellers out of business. The outcry was so great that even politicians leapt on to the bandwagon.